EP 246: Andy Gesner – Promoting Your Music With Video

Andy Gesner is the owner and president of HIP Video Promotion. He has played in bands and released records since 1979, giving him firsthand insight into the music industry’s complexities. This experience as a working musician informs his authentic approach to music promotion and marketing. He channeled his expertise and passion into uplifting fellow artists, establishing HIP as one of the most trusted names in music marketing. Over the past 24 years, he has built HIP from the ground up, developing innovative promotional strategies that adapt to the ever-changing media landscape. Andy and his team have promoted more than 4,800 music videos for artists including Bryan Adams, The B-52s, Bon Iver, Johnny Cash, Death Cab For Cutie, Pearl Jam, Maroon 5, Sia, and Weird Al Yankovic, spanning genres from indie rock to hip-hop, pop, metal, and beyond.

IN THIS EPISODE YOU’LL LEARN:

  • Making friends instead of competitors
  • Immersing yourself in your local scene
  • Navigating the 80/20 of album marketing
  • Putting together a marketing team
  • Buying fake followers, comments, and likes
  • Creating music videos vs short-form content
  • Repackaging your work
  • Why videos are so important for your music promotion
  • Having consistency in your marketing
  • How much to budget for album promotion
  • His experiences working with artists like Johnny Cash, Maroon 5, Sia, The Lumineers, Paramore, and more
  • Giving your audience calls to action
  • What metrics to pay attention to to know if your marketing is working

 

To learn more about Andy Gesner, visit: https://www.hipvideopromo.com/

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