EP 108: Daniel Rowland – The Role of AI in Music
Daniel Rowland is an audio engineer, producer, educator, and music tech executive. He holds both a B.S and M.F.A in Music Technology, and is currently Head of Strategy and Partnerships at Montreal’s LANDR Audio, and a longtime professor at MTSU in Nashville.
Daniel has been part of numerous international tours; produced the music for an Oscar-winning Pixar film; and mastered multiplatinum/Grammy-nominated albums, while working on projects for artists as varied as Nine Inch Nails, Seal, Meek Mill, Phillip Glass, and Gwen Stefani, along with dozens of Disney properties such as Star Wars and Marvel.
Helping to grow LANDR to nearly 4 million users, Daniel has worked to refine their AI mastering engine and develop numerous virtual instruments, plugins, and other products, while crafting acquisition and partnership deals with a wide range of startups and iconic brands/artists.
IN THIS EPISODE, YOU’LL LEARN ABOUT:
- Using LANDR for mastering
- Who is LANDR for and not for?
- When you might want to use LANDR vs. when you shouldn’t
- Creative uses for LANDR
- How AI technology can be used in music
- What the future of music technology looks like
- Using AI for mixing
- Finding the balance of embracing technology vs. holding onto traditional methods
- ATMOS mixing & mastering
- Should you be mixing your records with spatial audio in mind?
- How to get started with mixing in Atmos
To learn more about Daniel Rowland, visit: https://www.rowland-studios.com/
To learn more about LANDR, visit: https://www.landr.com/
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August 24, 2022 @ 9:10 am
So, at the end of the day LANDR and the one or two others that will compete in this market, want to do all the mastering. Especially for the very market they are targeting which is the majority of un-signed, independent home creators. As is also stated, the big, powerful Majors will eventually all get on board as well because that’s what they do. Any place they can save a few dollars they will because that’s business. Fair enough. Unfortunately, this will of course put many mastering engineers out of work eventually also. The fact is that even now, there are many places you can get mastering done for very affordable rates.
What we have here is just another further step into the complete centralization of the music industry and push into the AI model and world. Sold to you with the litany of conveniences it will provide and a glossing over of its downsides to the humans in the very industry it claims to serve. As we hear more news about the signing of “virtual” artists to Majors, apps that will create music for you (no need for artists really) and so on, this is a fait accompli. These are smart men and woman folks. A small few who will benefit. You see, they know most consumers could care less about how they get what they consume and will be perfectly happy having a one button solution. Until they’re not. I say bravo! Bring it on. Pop will eat itself.