EP 149: Jesse Cannon – Marketing Your Music

master your mix podcast, ep 149 jesse cannon

Over the past two decades, Jesse Cannon has worked in nearly every aspect of the music business and now has had immense success in the podcast business. Most notably, making records with groups like The Cure, Animal Collective, The Misfits, The Menzingers, Man Overboard, Basement, Transit, Thank You Scientist, Somos, Leftover Crack, Brand New, NOFX and over a thousand more. 

He is also known for writing the two of the top rated music books on Amazon, Get More Fans: The DIY Guide To The New Music Business, which details how bands effectively promote their music and Processing Creativity: The Tools, Practices And Habits Used To Make Music You’re Happy With, which has received immense praise for its innovative take on how musicians can make more emotionally powerful music. He presently produces hit podcasts like Fast Politics and The New Abnormal as well hosting the popular YouTube channel Musformation.


  • Leveraging others to develop your skills
  • Where to network
  • How reading marriage counseling books will make your band stronger
  • Why imitation is ruining your chances of getting noticed
  • Serving the song
  • How to experiment with your music in a way that actually benefits your songs
  • Creating musical “earworms”
  • Making a marketing calendar for your releases
  • Different types of content that you can create to catch the attention of new audiences
  • Understanding social media algorithms
  • Studying algorithm metrics
  • How to get on Spotify playlists
  • Common mistakes artists make with marketing
  • Why it is a great idea to collaborate with other artists and have them featured on your tracks

To learn more about Jesse Cannon, visit: https://www.jessecannon.com/

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