EP 178: Cassie Petrey – Marketing Your Music

master your mix podcast, ep 178 cassie petrey

Cassie Petrey is the woman behind the world’s most iconic artists’ social media marketing including Backstreet Boys, Camila Cabello, Paramore, Nickelback, and more. Cassie is the co-founder of Crowd Surf, a leading marketing and music management firm. She is an original fan girl whose admiration for the Backstreet Boys at age 12 led her to create a newsletter that reached fans worldwide — then years later she helped seal the band’s decades-long superstardom by re-introducing them to next-generation fans. At age 17 as a college rep for Warner Music Group, Cassie was among the first in the music industry to recognize the vast marketing potential of nascent mid-2000s platforms Myspace and Facebook. Her company Crowd Surf has worked with tech giants Apple and Google, and labels such as Universal, Disney, Sony, Warner and more. Cassie is a Forbes 30 Under 30 and Billboard 30 Under 30 recipient and a leading social media and artist management Hollywood powerhouse.


  • Thinking of your music career as a business
  • Having a consumer mindset with your music marketing
  • Where to begin with marketing your music
  • How far in advance should you plan your marketing?
  • How to get Spotify to want to promote your music
  • Releasing singles vs. albums
  • What kinds of content you should be creating
  • Which metrics matter
  • How often should you post social media content?
  • What platforms should you use?
  • Should you use scheduling tools?
  • Being an “influencer”
  • When to hire a social media manager

To learn more about Cassie Petrey, visit: https://crowdsurf.net/

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